My final assignment for JOUR 756 in the Fall 2014 semester was a complete website on a topic of our choosing which documented our learned ability to write stories and copy, photograph people and places, conduct interviews and produce edited video footage completed with B-roll, create a virtual reality from our own photos and learn, create and manage a WordPress site that houses of all this material. I chose to do my semester project on the Riverwalk District of Downtown Reno. This project was the first time I had experience with any of the equipment, any of the techniques in gathering material, and any of the editing and production software. While it was quite a bit of work, I had so much fun taking the photos, conducting the interviews, learning about the area and it’s many businesses and living quarters, and interacting with business owners and residents. Please visit my completed project at RiverwalkDistrict.com.
GSA Weekly Student Breakfasts
My first attempt at Public Relations was captured by my second semester project in JOUR 607. We chose an event to write a press release for, promote on social media and create a promotional video that contained an interview with the event organizer. Although this assignment was entirely hypothetical, I chose to focus on a community I was part of and a real event which I knew could use some promotional help.
Walk.Bike.Reno: An Urban Design Challenge
This campaign was an entire class effort of two graduate-level Journalism classes (JOUR 703 & 755) in the Spring 2015 semester. After spending three-quarters of the semester researching issues that our community faced, we realized that walking and biking the downtown area was a main concern for many of its inhabitants. We took a participatory approach to the issue, involving the public through many forms of media. A webpage for the campaign was created on NextReno.org. The webpage housed details of the campaign and served as a platform for student-written journalistic stories surrounding the topic . We added a Facebook page under the Walk.Bike.Reno name and created Instagram and Twitter profiles under the @walkbikereno handle. The social media campaign for the project consisted of a photo contest where participants were encouraged to take a photo of something they would see while walking or biking in the area that they wouldn’t have noticed from a car window. The participants would upload those photos on any of the three platforms with the hashtag #walkbikereno. (See photo contest flyer below). Winners were determined based on the most combined “likes” across each platform. We also threw in a bonus prize for the person that posted the most photos on any of the platforms. The Urban Design Challenge was the live event that brought the campaign full circle. It was held at the Terry Lee Wells Discovery Museum on Friday, May 8, 2015. During the event, we implemented the Human Centered Design process and asked our participants to come together and brainstorm then prototype solutions to the issue, focusing on the accessibility of pedestrians and cyclists on the streets of downtown Reno, specifically spanning from the University of Nevada through Midtown. The whole project was made possible by extensive community outreach and continued communication with interested parties.
I was personally responsible for creating and managing the live event using EventBrite, creating the invitations and name tags for the event and helped to organize the venue and group the participants. I also wrote the press release for the event (see below). I was on the Social Media Committee, contributing photos and posts on each platform. My personal duties in the Social Media Committee consisted of creating the idea for the photo contest and securing prizes from three local restaurants. I was nominated to create and manage the class email address for the campaign and also spoke on behalf of my class during the live event.